THE DIGITAL WORLD
The internet has made so many things easier - from staying in touch with friends to finding and comparing everything we shop for. Almost everything we could want or need - from groceries, to cars, homes and even financial planners - can be located, investigated, reviewed and engaged on the net!
The digital world has forever changed the way all of us experience brands and develop relationships with firms. The smart phone is a way of life for most, and for the generations to come it is their connection to the world they know.
To remain relevant, we must ensure our brand messaging delivers a compelling experience and gives people the opportunity to engage how and when they want. The techonlogy we use must not only make it possible, but more important when properly designed it should tell us where our prospects are in their journeys, and support their progress.
Google research found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites, and 26% search within mobile applications. Businesses have to be able to engage their prospects and customers on digital platforms and via just about any device.
Do you present a strong message about your business on your digital platforms? Can people tell who you are, what you do, and how they can work with you?
We're here to help you define, measure and potentially improve your digital presence. It's easy to arrange a time to talk with us.
An effective website does three things well: it explains who the company is, what the company does, and offers a clear directive through either one call-to-action (CTA) or well defined options that leads the visitor to what they should be doing on your site.
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. It's the best way to turn strangers into customers and fans that work for your business.
Having a big picture, inclusive marketing plan is imperative. And it should start by being SMART - Specific, Measurable, Attainable, Relevant, and Time limited.
Please feel free to contact us to discuss any and all aspects of your "digital persona". We will work with you to understand:
Your customer as an individual
The customer's actions
How to connect with your prospects and customers seamlessly across all channels and devices
Work toward a productive outcome of each customer interaction
How to improve your opportunity of moving a prospect to a customer by serving them well
The Woodlands, Texas