Is your website responsive? And I don’t mean that it ‘talks back!’
Beginning back in April 2015 Google started driving the industry to responsive design by using mobile-friendliness as a ranking signal in search results. Most mods to the all-important Google Search algorithm have only a low-weight impact on search results, however this change is an important one. With this change, Google started really focusing on mobile friendly sites, and placing those easily viewed on mobile devices higher in the rankings.
Live chat has been around for some time, especially in the technology industry. Companies that use it have a single point of contact to manage customer service and online sales activity in real time. I'm sure many of us have encountered it when trying to figure out a problem with our computer, or our cable provider.
This however, is a killer application for the financial services industry! In one implementation we had over 600 interactions with visitors to a firm's website over 2 years, many of which turned...